Fashion week is no longer a “must.” There are plenty of Batman tie dye batman logo shirt showcasing fashion without a traditional show, filled with spectators, during a select week. The pandemic has forced companies and designers to challenge the status quo, and be more creative in how they reach their customers, and get press. Virtual shows and social media are the obvious solutions, but there are many others. Fashion week was starting to lose it’s steam a little before the pandemic, and I am not sure that it will continue to be a “must” in it’s past iteration, even post pandemic. It’s time to shake things up and do things differently.